360 Chicken, located in King of Prussia, was created with a bold vision — to introduce the authentic taste of Korean fried chicken through a modern, tech-driven dining experience. The brand’s name represents precision — chicken fried perfectly at 360 degrees of oil for the most flavorful and crispy result. One of its core innovations is the use of a robotic frying system, where a robot arm manages the temperature, timing, and motion with absolute accuracy to maintain the highest quality standards.

From the very beginning, Innocater led the entire branding and creative direction of 360 Chicken — from logo design and packaging to menu boards, website, and promotional materials. Every detail was built around the idea of “precision and innovation,” combining Korean culinary artistry with advanced automation.

Our collaboration went beyond design — we partnered closely with the client to establish a consistent online presence and manage digital marketing campaigns that reflected the brand’s identity. Because we deeply understood the essence of 360 Chicken, we were able to translate its story into visuals, social media content, and marketing strategies that connected authentically with local audiences and helped the brand grow its loyal following.