Yeppi - Innocater
Discover how Innocater Inc led the full branding and product design for Yeppi Beauty, a new cosmetic brand developed by CNL USA. From concept direction to packaging design, Innocater built a playful yet sophisticated identity that captures Yeppi’s Korean-inspired charm and modern beauty values. Explore the creative process behind this joyful, confident brand.
Yeppi Beauty, Innocater, cosmetic branding, beauty product design, packaging design, skincare branding, K-beauty design, cosmetic brand identity, product development, brand storytelling, creative agency Philadelphia, Innocater portfolio, CNL USA cosmetics, design studio USA
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Yeppi

Client:

Date

October 01, 2024

Category
Beauty, Branding, Design, Website
About This Project

Yeppi Beauty was created by CNL USA, a wholesale beauty company seeking to launch its own cosmetic brand. From our first meeting, we worked closely with their team to define the visual language and product direction that would reflect their youthful and vibrant brand identity. Through a series of collaborative sessions, we explored color palettes, packaging materials, and design concepts that aligned with Yeppi’s mission — to bring everyday joy and confidence through beauty.

Our design process focused heavily on iterative development, continuously refining every detail from logo design to product packaging until each element felt cohesive and authentic. By maintaining open communication and creative transparency, we were able to build a strong foundation for a brand that feels both playful and sophisticated. The final result embodies Yeppi’s name itself — meaning “pretty” in Korean — a celebration of beauty that inspires positivity and self-expression.